Formula E has struck a deal with global technology company ABB, as it becomes the electric racing series’ official title sponsor. The deal means that the series will now be known as the ABB FIA Formula E Championship.
It is the first time that an FIA sanctioned single-seater racing series has had a title sponsor. The new Formula E season kicked off in December 2017 in Hong Kong, and will travel to Marrakech this weekend for the second round of its fourth season.
“This is a historic day for Formula E and I’m honoured to welcome the global technology leader ABB as the title partner of Formula E,” said FE CEO Alejandro Agag at the Saatchi Gallery in London.