F1’s managing director, Sean Bratches has likened the business side of the sport to that of a start up company. Bratches is part of the three man management team under F1’s current ownership along with Chase Carey and Ross Brawn, and has bemoaned the lack of any business side of the sport when Liberty took over the sport from Bernie Ecclestone in late 2016.
Bratches has refused to publicize Liberty’s plans for the sport long term, and has explained that one of the reasons it has taken so long to prepare plans for the future is the lack of structure used by former F1 supremo Bernie Ecclestone, and said he didn’t expect it initially to be a problem they would have to address.