Team founder Peter Sauber says he does not think the Hinwil based team will become known as ‘Alfa Romeo’. Sauber has done a deal with Fiat president Sergio Marchionne that will see the Italian luxury carmaker Alfa Romeo become the title sponsor.
Asked if that is a ‘strange feeling’, Sauber founder Peter Sauber told Neuer Zurcher Zeitung newspaper: “It’s a very good feeling. The team is not changing ownership, Alfa Romeo is simply the title sponsor.”
Sauber, 74, is now retired, having completely withdrawn from the team he founded a couple of years ago. He says the team’s struggle at the back of the grid and for mere financial survival have not been easy to watch from the sidelines: “It hurt,” he admitted.