13:32 – Formula 1 has reported increased year-on-year audience figures across television and digital platforms in 2017, with the sport the fastest growing on social media.
The TV cumulative audience – the aggregate of the average audience of all the F1 programmes broadcast across the year – in the top 20 markets* stood at 1.4 billion.
This was an increase of 6.2 per cent compared to 2016, with the top four markets – Germany, Brazil, Italy and the UK – all registering growth.
The strongest of these was in Italy, a growth of 19.1 per cent, coinciding with an upturn in Ferrari’s fortunes, followed by Brazil (+13.4 per cent), the UK (+3.9 per cent) and Germany (+0.9 per cent).