F1’s marketing chief says the sport is considering reforming rather than axing its traditional ‘grid girls’. Recently, F1 sporting boss Ross Brawn said the concept of grid girls was now outdated and under serious review.
His comments sparked controversy, but Murray Barnett, Liberty’s sponsorship and marketing chief, said the actual idea is to simply reform grid girls. “We’re 100 per cent committed to looking into grid girls and making them a more relevant part of the competition rather than just holding a board and standing next to a car,” he told Marketing Week. “We haven’t quite cracked what this will look like, but we’ve recognised we need to become more progressive there.