16:56 – Formula 1 sporting chief Ross Brawn says that the championship’s old logo was “neither iconic nor memorable”, after the emblem was changed for the first time in over 20 years.
Following the conclusion of the Abu Dhabi Grand Prix, a new scheme was unveiled, with senior officials citing the desire for better online and digital promotion as the trigger for change.
Amid mixed reaction to the introduction of a new logo for the sport, Brawn has defended the revised approach, insisting that a change was necessary for Formula 1 to grow.
“The question was asked as to whether the logo is really a major priority and the answer is yes,” said Brawn.