Major Italian consumer group, Codacons, has asked the government to seize Ferrari’s new SF1000 because of its Mission Winnow branding.

Mission Winnow is a campaign led by Philip Morris International, a long-time sponsor of the Scuderia. However, that particular branding was forced to come off the Ferrari SF90 at several stages last season following investigations into whether it  breached strict advertising laws on tobacco products.

The Mission Winnow website denies this campaign and its accompanying logos act as subliminal advertising for tobacco products and stress that ‘since 2007, we have voluntarily removed all tobacco branding from the cars, bikes, drivers’ and riders’ uniforms and racetrack signage, even in countries where such branding was or is permitted’.

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