Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have expanded their long-term, multi-market partnership. The Viaplay logo will be displayed on Verstappen’s race helmet from the upcoming Singapore Grand Prix onwards, and on the peak of his official Formula 1 driver cap starting next season. Verstappen will also feature in additional exclusive content for Viaplay viewers, following the success of the original documentaries ‘Verstappen – Lion Unleashed’ and ‘Master of the Track’ this year.
Viaplay and Verstappen will create new and exclusive programming that will premiere between the end of the current Formula 1 season in November and the beginning of the 2023 season.